5 Ways to Promote Your Mobile Catering Business in 2020
Mobile catering is already a popular trend and is set to rise in 2020. So, if you’ve decided to set up a mobile catering business in the new year, you need to think about the best way to promote your business.
One of the first things you’ll need to do is build a brand for your business, and having a recognisable brand will help customers to know what you’re serving and encourage them to purchase from you.
At Excel Trailers, we provide a range of mobile catering trailers and can help you to get your business off to the best start.
5 tips to promote your business:
- Create a logo
Creating a name for your mobile catering business is a great idea, and having a brand to accompany it will make you stand out from your competitors. Think about the colours you’ll use. Make sure it’s bright and eye-catching but don’t overcomplicate it. Your logo needs to be clear and easy to read.
You can include your logo on the outside of your trailer – promoting your business when you’re travelling to venues.
- Advertise your business
Once you have a brand and logo, consider handing out flyers, billboard advertisements and ads in local newspapers and magazines. Another great way to advertise your business is to encourage friends and family to spread the word and tell others about the services you provide.
- Network
One of the easiest ways to promote your mobile catering business is word of mouth. It’s not necessarily what you know – it’s who you know, so if you’re just starting out in mobile catering in 2020 – be sure to network as much as you can and get more people talking about your brand.
- Provide promotional offers
What better way to encourage customers to use your business than to offer freebies and samples? You’ll need to establish a customer base and providing samples of the products you supply will give potential customers a taste of the quality products you’ll be serving from your mobile catering trailer. It may be worth having a loyalty scheme to encourage repeat customers too.
- Use social media
There are not many people who aren’t on social media – be it Facebook, Twitter, Instagram or Snapchat. Creating a business account is a great way to promote your business and attract new customers. You can post images of the dishes you serve or boost any exciting upcoming offers.
Presence on social media will help people to become more familiar with your mobile catering brand and build up an excellent rapport with customers.
If you’d like to know more about setting up a mobile catering business, call 01279 422 227 or email info@exceltrailers.co.uk and we’ll do everything we can to help.